[The Australian Competition and Consumer Commission] claimed Google did not clearly distinguish between regular - "organic" - search results and ads at the top of the results page, which Google calls "Sponsored Links".

• It's back to the drawing board for ACCC - web - Technology - theage.com.au

Granted I may not be your average user, but I think this is just wrong headed on the ACCC's part. First, I think it's obvious they're ads. Second, there are plenty of other dastardly things going on that the ACCC should be focussing on. Google may have a lot to answer for, but I don't think this issue is one of them.